Luca Christel has studied biochemistry and business administration. As Managing Director, he is responsible for the organization and strategy development of Apoly. The goal is to simplify the healthcare system with a new „online-to-local“ solution, making healthcare more convenient, better quality and more transparent.

Apoly revolutionizes the pharmacy industry by bringing existing “offline-only” services of nearby, local German pharmacies to the online world. It connects local pharmacies to healthcare surfers in their vicinity and offers a true multi-channel service level for users. Hereby, two greater operational areas are covered: non-prescription drug (OTC) consultation and selection process through the “digital pharmacist” and a seamless same-day ordering process for both OTC and prescription (Rx) drugs. Local pharmacies provide the logistics with their employees as “heralds” (~Botendienst).

The former assistant supports “the empowered user” in his/her customer journey through the healthcare system by providing relevant pieces of information about products and symptoms at the point of sale to enable a better and more controlled self-diagnosis process.